In short
Flirt Naughty is run by Ambervine Inc, a Delaware company at 131 Continental Drive, Newark, DE. It combines an adults-only dating service, where joining and browsing are free and reading and replying to messages is paid, with free flirting guides. Profiles are shared with partner sites in the same network. Account questions go to the members help centre.
| Operator | Ambervine Inc, Delaware, USA |
|---|---|
| Domain registered | 28 September 2010 |
| Who it's for | Adults 18+ (21+ in four US states), mainly UK and US |
| Card statement shows | The billing name shown at checkout |
| Help | Members help centre |
Who runs the site
Flirt Naughty is run by Ambervine Inc, a Delaware company, 131 Continental Drive, Suite 305, Newark, DE 19713, USA. The flirtnaughty.com domain was registered on 28 September 2010, and the site ran as "FlirtNaughty: The Fun Dating Site" from 2012 to 2018. In 2026 it was rebuilt from the ground up: fewer pages, written properly, with the flirting guides at the centre.
What Flirt Naughty is
Flirt Naughty is two things side by side: a dating service for adults and a set of free guides to flirting well.
The dating service is for adults aged 18 and over (21 in Alabama, Mississippi, Nebraska and Wyoming), and runs in a separate members area. Joining, building a profile and browsing are free; reading and replying to messages needs a paid membership, which renews until you cancel it. Profiles are shared with partner sites in the same network, so members of those sites can see your profile and message you. How it works explains the details, including renewals and cancelling.
The flirting guides are for anyone who'd like to be better at the fun part: openers, questions, compliments, body language and reading the reply, plus the less glamorous bits, like knowing when to stop.
Who it's for
Flirt Naughty is for adults who enjoy the flirting as much as the meeting: people who like a good line, a bit of banter and the moment a reply lands. Most readers are in the UK, followed by the US, so the guides use British spelling and our UK and US pages cover the local facts, from sexual health services to where to report a scam.
It isn't for anyone under 18, and it isn't a place to push past anyone's limits. A no, a change of subject or silence ends the flirting, here and everywhere else.
How the site makes money
From paid memberships and optional extras in the members area. That's all. Our guides don't carry paid placements, and nobody pays to be mentioned in them. When a guide mentions joining, it's because the guides and the profiles live under the same roof, not because the advice depends on it: the guides work just as well on any site, or in a bar.
How we write the guides
Every guide is written to the same standards, and these are the ones you can hold us to.
- People first. Each guide answers a question real people ask, as plainly and usefully as we can. If a shorter page answers it, the page is shorter.
- Examples are labelled. Opening lines, chats and profiles in the guides are invented to show an idea. They're marked as examples and are never presented as real members or real conversations.
- No invented numbers. We don't publish statistics, surveys or testimonials we can't stand behind.
- Consent and respect are part of the brief. Every guide is written on the basis that flirting is mutual, and that a "no", a change of subject or silence ends it. Nothing here is graphic, and nothing encourages pushing past someone's limits.
- Facts are sourced and dated. Where a guide mentions a law, a helpline or a public service, it links to the official source and shows the date the page was last updated. Laws and numbers change, so check with the organisation itself before you rely on them.
- Tips are framed as tips. Advice on body language and texting comes from common sense and experience, not from science we haven't checked, and we say so.
Guides are published under the Flirt Naughty name, by the Flirt Naughty editorial team.
Corrections
If something on this website is wrong or out of date, tell us through the members help centre with the page address and what's wrong. We correct mistakes and update the date on the page.
Contact us
- Account, billing, cancelling or a profile you want to report: use the members help centre. For a report, include the member's username and what happened.
- Can't log in: see our log-in help.
- An error on this website: the same help centre, as above.
The checkable details, from the operator to the billing name, are collected on our key facts page. Our safety advice covers what's checked on the site and what isn't.
Questions people ask
Who owns Flirt Naughty?
Flirt Naughty is run by Ambervine Inc, a Delaware company based at 131 Continental Drive, Suite 305, Newark, DE 19713, USA. The same company runs the members area where profiles and messaging live. Membership itself is covered by the members-area terms, which are governed by Delaware law and linked from the help centre.
How does Flirt Naughty make money?
From paid memberships, which let members read and reply to messages, and from optional extras in the members area. Joining, making a profile and browsing are free. The flirting guides carry no paid placements, and nobody pays to be mentioned in them, so the advice is the same whether or not you ever join.
How do I contact Flirt Naughty?
Through the members help centre at members.flirtnaughty.com/help. Use it for account, billing and profile questions, to report a member, or to tell us about an error on this website. Include the page address or the member's username and a short description of what happened, so the right person can pick it up quickly.
Is Flirt Naughty part of a network?
Yes. Profiles are shared with partner sites in the same network, so members of those sites can see your profile and get in touch, and you may see theirs. It's worth keeping that wider audience in mind when you write your profile and choose your photos.
Who writes the flirting guides?
The guides are written and published by the Flirt Naughty editorial team; individual writers aren't named on the site. Every guide follows the same standards: examples are labelled as examples, there are no invented statistics or testimonials, consent is part of the brief, and facts about laws or services link to an official source.
Keep reading
- How to flirt by text (without making anyone cringe)Ten openers to adapt, how to keep a flirty chat going, when to turn it up, and the signs it's time to let it go.
- Flirty first lines that won't make anyone cringeOpening lines sorted by mood, warm to cheeky, with a quick test for whether yours will get a reply.
- Is it flirting or just friendly? How to read the signalsHow to tell interest from politeness by text and in person, what mixed signals mean, and how to ask without making it awkward.
- Flirting after 40: confidence without the cringeGetting back into flirting after 40 or a long relationship: what's changed, what still works, and the scams to watch for.
Sources
Checked 18 October 2026. Spotted something out of date? Tell us.